Equiano’s Interesting Narrative Cocktail Competition
Ian Burrell, Global Rum Ambassador invites you to join the competition whether you’re a professional bartender or you like mixing drinks at home
WE’RE LOOKING FOR TALENTED CONTESTANTS WHO WILL CREATE UNIQUE COCKTAILS INSPIRED BY AFRICA & THE CARIBBEAN
PRIZES INCLUDE £2,000 CASH PRIZE FOR BARTENDERS AND A PRIVATE PARTY FOR HOMETENDERS, AS WELL AS A YEAR’S SUPPLY OF EQUIANO RUM.

Important dates

  • Registrations will close on 30th April 2022
  • 5 Finalists will be announced in May 2022
  • Grand Final will be held in London on 13th June 2022

2022 African & Caribbean theme

EQUIANO IS THE WORLD’S FIRST AFRICAN & CARIBBEAN RUM AND 2022 CONTESTANTS ARE INVITED TO CREATE A COCKTAIL INSPIRED BY AFRICA AND / OR THE CARIBBEAN, WHETHER IT’S IN THE NAME OF THE COCKTAIL, THE INGREDIENTS THEY USE, THE METHOD IN WHICH THEY MAKE IT, THE STORY BEHIND THEIR CREATION, WHO OR WHAT INSPIRED THEM, OR ANY MIX OF THESE ELEMENTS.

EQUIANO IS THE WORLD’S FIRST AFRICAN & CARIBBEAN RUM AND 2021 CONTESTANTS ARE INVITED TO CREATE A COCKTAIL INSPIRED BY AFRICA AND / OR THE CARIBBEAN, WHETHER IT’S IN THE NAME OF THE COCKTAIL, THE INGREDIENTS THEY USE, THE METHOD IN WHICH THEY MAKE IT, THE STORY BEHIND THEIR CREATION, WHO OR WHAT INSPIRED THEM, OR ANY MIX OF THESE ELEMENTS.

Prizes

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BARTENDER GRAND PRIZE:

All 5 finalists will receive a cash prize, but the winner will take £2,000 home with them.

1st Prize: £2,000
2nd Prize: £1,000
3rd Prize: £500
4th & 5th prize: £250

They will also be a lead feature in Equiano’s International Cocktail Book. The winner will be announced through all international PR channels, as well as see their cocktail listed in some of the world’s best bars.

FURTHER PRIZES:

10 selected cocktails that have been posted by bartenders, using hashtag #EquianoCompetition and tagging @equianorum, will also be featured in the Equiano’s International Cocktail Book. The book will be sent to the winners when published. Plus we’ll also supply you with a complimentary bottle of Equiano, delivered to your door, every month, for one whole year.

Judging Process

PHASE ONE:

The team at Equiano Rum led by Ian Burrell will rate the cocktails based on the information provided in the participation form. Drinks will not be tasted at this stage, they will be judged on paper and picture only.

EVALUATED ON:

Inspiration of your drink: 20 points

Cocktail name: 10 points

Appearance/visual appeal: 10 points

Creativity/originality of recipe: 10 points

Replicability around the world: 10 points

African and / or Caribbean theme (name, appearance, ingredients, a combination of those): 10 points

PHASE ONE MARKING: 70 POINTS (35%)

PHASE TWO:

The 5 cocktails with highest marks in Phase One will be competing in the Grand Final.

The 5 Bartenders that made it to the Final will be contacted by Equiano Rum to participate in the Grand Final in London.

Given the ongoing international travel uncertainty, Bartender Finalists won’t need to travel to the venue for the Final. They will be present and make their cocktails in under 7 minutes live through a zoom link provided by Equiano Rum ahead of the Grand Final.

Nevertheless, if a Finalist is due to be in London on the day of the final or around that time , they can be invited to participate at the Grand Final and Equiano Rum will take care of their accommodation for one night before or after the event.

All cocktails will be prepared by the Finalists or recreated for them at the event by a bartender, these will then be tasted by a panel of professional Judges led by Ian Burrell.

In case a Finalist cannot be physically present on the day of the Final and cannot participate in the live zoom video either, they will be asked to send a video of up to 7 minutes, without any breaks, where they consecutively present and make their drink.

The videos should be sent ahead of the Final and will be rated during the live event based on the scoring perimeters indicated on the competition page of the website but outlined as well below.

Please note that the points all the finalists received to make the final will carry over into the grand final and this will be announced during the event.

During the Grand Final the additional points they will get are:

Presentation of the drink: 20 points

Making of the drink: 30 points

Aroma of the cocktail: 20 points

Taste of the cocktail: 60 points

PHASE TWO MARKING: 130 POINTS (65%)

Grand Total (Phase One + Phase Two): 200 points for marking (100%)

Judging Panel

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sharpen
Don-Julio
ian-burrell

How to Obtain a Bottle

Speak to your distributor to source you a bottle or please email competition@equianorum.com if you would like a 20% discount and head to Equiano shop to purchase your bottle.

We are currently available throughout Europe and North America, as well as parts of Asia and Australia. Should you be applying for this competition from other parts of the world then please do get in touch and we will find a way to work with you.

Enter the competition

PARTICIPATION DEADLINE: YOU CAN SEND US THIS FORM UNTIL 30th APRIL 2022

1 About You
2 Create Your Cocktail
  • 10 selected cocktails that have been posted by bartenders, tagging @equianorum and using #EquianoCompetition hashtag, will also be featured in the Equiano's International Cocktail Book. The book will be sent to the winners published. Plus we'll also supply you with a complimentary bottle of Equiano, delivered to your door, every month, for one whole year.

Get in Touch

If you have any questions about the competition, please feel free to get in touch with us via email at competition@equianorum.com

Terms & Conditions

The Interesting Narrative Cocktail Competition is organised by Equiano Rum Co Ltd.

It runs in any country where Equiano Rum can be purchased.

To participate, Contestants must head to the competition page on Equiano Rum website to submit their entries. 

All Contestants must be of legal drinking age in their participating country.

The Competition has 2 sections:  it is open to professional bartenders/mixologists, hereafter “Bartenders” and consumers/amateur bartenders, hereafter “Hometenders”. 

To enter the competition, Bartenders and Hometenders must fill in a form with their contact details, create their drink and upload their cocktail picture. 

Bartenders and Hometenders must take a picture of their cocktail with the correct glass and garnishes, with a bottle of Equiano rum in the shot.

Cocktails can be prepared with Equiano Original, Equiano Light or both.

Bartenders and Hometenders can only submit one entry. In case of multiple submissions or entering both Bartender and Hometender sections, they will be disqualified. 

Bartenders and Hometenders should use at least 25ml of Equiano Original or Equiano Light in their cocktail.

There is no maximum number of ingredients but all ingredients should be globally available.

The drink should be easy to reproduce in most premium cocktail bars around the world.

The entry form will have to include the name of the cocktail, the ingredients and the recipe, a step by step method and a description of what inspired the cocktail.

The drink’s recipe must be sent by 30th April 2022 and no changes will be permitted once the form is submitted. 

After submitting their entry, Bartenders and Hometenders will receive a confirmation of their participation by email including an image of their cocktail recipe card. 

If they choose to share their cocktail recipe card on their Instagram profile (set to public) tagging @equianorum and using the #equianocompetition hashtag in their post, Bartenders and Hometenders can enter an additional prize draw to win a year’s supply of Equiano, totalling 2 cases of 6 bottles in a year, delivered to their door. 

10 Bartender winners of the additional prize draw will also have their cocktail featured in the Equiano cocktail hardback book.

By entering the competition, Bartenders and Hometenders grant Equiano Rum and entities permitted by Equiano Rum all rights, including but not limited to, store, use, reproduce, modify, publish in any media all material submitted by the Bartenders and Hometenders for the Competition and any photographs, videos or audio recording from the Bartenders and Hometenders without limitation in time and without any permission or payment due to the Bartenders and Hometenders.

By participating in this competition, it is deemed that all Bartenders and Hometenders have read, understood and accepted all above Terms and Conditions.