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THE EQUIANO FOUNDATION

As founders, we each came into this business with a commitment to do business, better. We made this pledge before we had a business registered, before a name or a product had been conceived. We have each experienced or witnessed adversity, hurdles and hard times in our lives and careers. We each acknowledge the role that businesses play in addressing such experiences.

The story of Olaudah Equiano, the man, breathes life into our values as founders. It resonates with each of us and demonstrates our belief and approach to making a difference in the world.

Equality and diversity run deep in our business and we set up the Equiano Foundation whose sole purpose is to fund and support ground level freedom and equality projects annually.

We will do this by giving 5% of company profits to the Equiano Foundations chosen charity. We are also pledging £2 / $2 of all bottles brought through the Equiano website to go directly to the foundation.